#3. Open Source, mmm sauce!
What’s that? Open Source means all the code is freely available to be developed in any way by anyone. Unlike Closed Source (Wix, SquareSpace, Shopify), a company owns this software and controls how you can use it.
So how does that affect you? Well, if you didn’t think your business needed to be flexible before Covid, now you know it does.
So what happens when your website needs a new feature? A Closed Source provider can name their price, and what started as a cheap website can quickly get quite spenny (you pay extra, every month). But what’s much worse, if that feature doesn’t exist in their ecosystem, you may need to rebuild your whole site on a new platform (this happens all the time).
#2. 60% of all Content Management Systems on the internet are WordPress.
People in hospitality are fans of the unique, the bespoke and the unusual. Your favourite bar isn’t Wetherspoons. But with tech, you want a system where any problem you might face has already been solved. So those pricey extra features we spoke about before, WordPress usually has a free solution, or it’s a one-off payment.
#1. Your website needs to be future-proof, not the future of design.
We have all seen those fancy websites that are so flash they make no sense. You don’t need to be at the forefront of innovative web design; you’re a food business, so focus on doing great food. If someone is trying to sell you the website of the future, don’t believe the hype. A future-proof website is (in my opinion) just a website built on solid Open Source foundations, which can be understood and worked on by most web developers whenever you need to make a change. That’s WordPress.
If you want to know more about future-proofing your website, get in touch.